Orange River Wine Cellars

BafanaBafana

Oranjerivier Wine Cellars is taking the local wine market by storm with its unique way of reaching out to black consumers with its BafanaBafana wine range. In place of advertising and traditional promotions, teams of Brand Strikers are visiting taverns throughout the country to engage and interact with consumers. This serves two purposes: one, getting people to try the wines. And secondly, using these events as a sounding board to learn more about black consumers and their perceptions on wine! All very interesting and new. See www.winegoggle.co.za for more.

Posted under: Orwcellars