We Care

The Industry Association for Responsible Alcohol Use (ARA), formerly the Social Aspects of Alcohol Committee (SAAC), was established by the major producers of alcohol beverages in South Africa with the mission to reduce alcohol-related harm through combating the misuse and abuse of alcohol beverages and promoting only their responsible use.

The ARA is an association currently comprising members that include the major manufacturers of alcohol beverages in South Africa, such as SAB Ltd, members of the SA Liquor Brandowners Association (which include Distell, Brandhouse, KWV, Douglas Green Bellingham, E Snell & Co, Pernod-Ricard and The Really Great Brand Company amongst others), members of VinPro and members of Wine Cellars SA. A number of distributors and some retail chains such as Tops have been welcomed as associate members.

There are currently thirty five associate members. The ARA is registered as a non-profit organisation with the Department of Social Development and the primary targets for its interventions are two broad groups, namely young people and those adults who are vulnerable and most at risk of suffering the negative consequences of alcohol abuse and misuse.

The ARA’s interventions are usually conducted in partnership with other stakeholders who share similar objectives. The industry remains deeply concerned by the problems of alcohol misuse and abuse and accepts a responsibility to make every effort to reduce alcohol-related harm.